Shell Game
Shell Game
Can my AI clone order me a new credit card?
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Can my AI clone order me a new credit card?

Plus: Updates on Season 2, and what's this newsletter all about?

Hello from Shell Game! I’ll get to the main topic of today’s post (AI voice agent as digital assistant) in a bit, but first a couple program notes. We continue to be thrilled and awed that more and more people are finding the show. It’s been hanging around in the Apple top 200 of all podcasts for a few weeks now, sometimes in the top 50. Those charts measure some alchemy of audience size and momentum, and it’s insane for an independent, no-celebrity, zero-marketing-budget series to have this much of either, more than a month after the last episode dropped. It keeps popping up in new places all the time.

More importantly, thanks to all of you who’ve signed up here, and especially those who have supported the show with your own hard-earned cash, I can now say that WE WILL BE DOING A SEASON TWO!

The exact story is still notional—we’ve got ideas, but they’re more the Post-its-on-the-wall type right now. Shell Game is broadly “about things that are not what they seem,” so we may range a bit. (If you’re familiar with any of my other work, from The Mastermind to my vanishing story to my reporting on con artists and organized crime, much of it falls within this tag line.) It will be another limited series, like the first season—one that we put months of work into before it hits your ears.

We are still open to working with distribution partners or sponsors in some forms, so if you’re one of those, get in touch! (To our paying subscribers: Don’t worry, even if we did that, we’d make sure that you would always get the show ad-free.)

In the meantime, I figured I should say something about what I’ll be doing with this newsletter / Substack—and what I won’t. I’ll keep posting regularly about further experiments with my voice agent, with bonus audio for the paying folks. (Yes, I’ve decided to keep AI Evan around, if you’ve listened all the way to the end credits and were wondering.) If you have requests, let me know. I’ll post some other original reporting and occasional analysis on relevant news—again, ranging widely across Shell Game’s theme, but obviously around voice AI for starters.

What I won’t be doing is sending regular round-ups of AI news, or shoveling out quick takes about AI developments, or interviewing experts weekly about where it’s all going. I’m not opposed to that stuff, and there plenty of great newsletters and outlets that provide it. But my expertise is in telling longform, reported, narrative stories. Every minute I spend churning out a take is one I’m not spending developing more of the type of Shell Game episodes that brought you here.

Apropos of all that, I’ve been working on a bonus episode that will go out to everyone, looking into a question many people have asked me: How well can an AI voice agent work as a kind of digital assistant, taking on everyday tasks for you?

Today, as a mini-preview of that episode for paid subscribers, I’ve answered a specific version of that question:

Can my AI voice agent overcome a bank’s voice verification technology and order me a new credit card?

Listen to this episode with a 7-day free trial

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Shell Game
Shell Game
A podcast about things that are not what they seem, hosted by journalist Evan Ratliff. In Season One, that thing is Evan’s voice. By creating a voice clone and hooking it up to an AI chatbot, Evan set out to discover what happens when you try to take control of the very technology that threatens to replace you.
Shell Game was named one of the the best podcasts of 2024 by New York Magazine, a top 10 podcast of 2024 by The Economist, one of the five most insightful podcasts of the summer by The Week, and one of the five best tech and business podcasts of the year by The Information. It's "riveting," says The New Yorker, "awesome" says The Verge, and "slightly terrifying," says The Globe and Mail.
Over the course of six episodes, Evan’s voice agents talk to spammers and scammers, to Evan’s friends and family, to colleagues and sources, to other AIs, and even to a therapist—all to better understand what AI voice is able to do, what it can't yet do, and what to expect from a future in which more and more of the people we encounter in the world aren’t real.
Visit shellgame.co to find out more and support the show.
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Appears in episode
Evan Ratliff